Stu McLaren – TRIBE 2018

http://archive.is/WbXuC

Transform Your Knowledge & Influence
INTO RECURRING REVENUE
More StabilityLess StressGreater Impact
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If you’d like to create a steady stream of recurring revenue, based around what you already know, then reading this letter will become one of the best investments you can make in your business.
BUT FIRST, A WARNING
Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.
That’s why I’m thrilled you have an interest in TRIBE.
The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through a membership site, you instantly give your business a tremendous amount of stability.
This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.
As the former co-founder of WishList Member, the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites), I literally had the opportunity to interact with tens of thousands of membership site owners.
And during that time, I saw what worked and what didn’t work when it comes to building long-lasting, highly profitable membership sites.
That’s why I was hired by some of the world’s top thought leaders to help them do the same

Stu is an absolute GENIUS at taking material and breaking it down into frameworks and then making it super actionable.
#1 NEW YORK TIMES BEST-SELLING AUTHOR AND CREATOR OF THE PRODUCT LAUNCH FORMULA
JEFF WALKER

Stu shows you that anyone can create a membership site and it can be one of the most profitable parts of your business.
CEO OF HAY HOUSE PUBLISHING
REID TRACY

Stu has got heart, epic smarts and the jaw-dropping strategy to back it up. He has inspired me to dream bigger and showed me exactly how to get there. I’m beyond lucky to be one of his coaching clients and don’t plan on ever giving up my slot!

NEW YORK TIMES BEST-SELLING AUTHOR AND WELLNESS LEADER
KRISS CARR

Stu broke down our existing material and significantly improved on what we were already doing. Changes we implemented paid for the consulting within a short time. This was the best investment I’ve made in my business in years

NEW YORK TIMES BEST-SELLING AUTHOR AND FOUNDER OF STORYBRAND.COM
DON MILLER

Hiring Stu McLaren was one of the best business decisions I’ve ever made. Stu’s guidance and expertise are priceless. After working with Stu my company has a strong foundation, clear direction and scalability.

NEW YORK TIMES BESTSELLING AUTHOR AND SPEAKER
GABRIELLE BERNSTEIN
And, I’ve not only been teaching it, but I’ve actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through all that, here is the most important discovery I can share with you…
With the right strategy…
It’s just as easy to make a recurring sale as it is
TO MAKE A ONE-TIME SALE
Here’s a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling “boxed software” and instead they now sell monthly memberships or subscriptions.
Other companies like Amazon and Google do it too.

Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time. So instead of customers buying one time, the same customer will happily spend money with you every single month as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model. Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.

Then there is the story of Blockbuster and Netflix. Blockbuster consciously chose to stay with their old outdated model. They chose to hope that customers would return to buy from them. However, Netflix built a business model that guaranteed customers would return month after month.
And look what happened…

In a 7 year period, Blockbuster went from $6 billion dollars a year in sales with 60,000 employees, to filing for bankruptcy. While during the same period, Netflix grew from a tiny startup to over $7 billion in sales per year with over 74 million monthly subscribers.
Old vs. New.
HOPE FOR SALES
vs

GUARANTEED MONTHLY SALES
That’s great for big companies but
WHAT ABOUT EVERYONE ELSE?

How do YOU guarantee sales month after month?
The answer… create a membership site for YOUR audience.
Let’s look at the facts.
Every year, there are businesses that you and I interact with every day, who are transitioning to a recurring model. In fact, take a minute right now and just think about the recurring subscriptions that you have right now in your life.
Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis. Subscriptions and memberships are the new way of doing business… and it’s now BIG business.

WHAT IF YOU
DON’T ADAPT?

We are in the midst of what I call,
“The Recurring Revolution”
Those that decide to stay with their “old school” business model of chasing one-time sales are finding it harder and harder to keep up. They continue to hope that their customers will come back and buy again. But you and I both know that “hope” is never a good business model.
Plus, with the one off transaction model, every month these companies are automatically starting at zero again. It’s like hitting the “reset” button on the 1st of the month. And without some kind of promotion or launch, nothing happens. That’s stressful… even more so when you begin to grow and have a larger overhead (staff, office, etc.).
So why now is the perfect time for
EXPERTS, COACHES
& INFLUENCERS
This “recurring revolution” combined with the dramatic rise of online education has people like you and I growing a high 6, 7 and even 8-figure businesses teaching our audiences through membership sites. For example…

New York Times bestselling author Michael Hyatt transformed the concepts in his book Platform: Get Noticed In a Noisy World into a thriving membership site. And three years later, his Platform University community now has over 6,000+ monthly paying members.
And these people also launched
THEIR MEMBERSHIP SITES
(IN ALL KINDS OF DIFFERENT NICHE MARKETS)
People like…

Susan Garrett who launched a membership site… to a list of less than 1,800 people… teaching people how to train their dog… and had over 61% of her list join her membership (1,000+ members).

Or Ryan Levesque who transitioned from a consulting model (that had zero leverage) to a membership site… and now serves thousands of members, in a FAR more leveraged way… and has grown his site to over $2 million a year.

Or Patty Palmer who was once an art teacher and realized that she could take her lesson plans, and share them with thousands of other teachers around the world… which resulted in 923 members signing up for her membership site in just the first week!

And these are just a few examples!
There are literally thousands of markets being served by experts, influencers and entrepreneurs who committed to leveraging what they know and delivering it inside a membership site. Markets like:
Strength Training
Dog Training
Photography
Travel Hacking
Origami
Languages
Running
WordPress
Interior Design
Ju Jitsu
Yoga
Hunting
Writing
Food Prep
Investing
Blogging
Nutrition
Preaching
Calligraphy
Driving Sports
Makeup
Coding
Personal Style
Art
And this is only just scratching the surface.
Membership sites can be adapted for any business but…
If you’re one of these three types of people
MEMBERSHIP SITES ARE ESPECIALLY EFFECTIVE

You’re an established expert. Perhaps you’re an author, speaker, blogger, podcaster, coach or consultant and you’d like to continue sharing what you know, but in a more leveraged, profitable way.

You have an audience… either on social media or on an email list… and now you’d like to continue serving that audience… but get paid handsomely… monthly to do it.

You’d like to start your first online business or scale an existing one and you like the recurring revenue that comes with a membership site. And now, you’d really like to scale it into becoming your full time venture.
NOW IS THE PERFECT
TIME FOR YOU
Let me explain…
If you’re already an established expert
(like a speaker, author, blogger, podcaster, consultant or coach)
A membership site just makes sense.
It gives you the ability to share your wisdom with more people and in a far more leveraged way. Plus, you won’t have the up and down income that comes with always having to launch courses, land clients or find speaking gigs.
Plus, like Michael Hyatt’s story above, when you’re stuck in the “old” model of trading your time for money, the only way to grow is by giving more of your time. And my guess is, you don’t have any more time to give – am I right?
When your business depends on you always having to “show up”, it leaves you exhausted.

And, it also limits your growth.
It means every month you’re having to start from zero again… hoping that you can match last month’s income. That’s stressful.
A membership site will create the leverage you need to break free from this grind. It creates more freedom for you AND gives you the ability to serve more people. Double win!
What about…

If you already have an audience…
You’re in a great position too.
Regardless of whether your audience follows you on Facebook, Instagram, Snapchat or YouTube… or maybe you have an email list of people who love hearing from you… the fact is, people are drawn to you.
So wouldn’t it be great to leverage that interest and build a business around it?
Then serving this audience could quickly become your full-time gig… and that’s what you want right?
Plus, that consistent income will give you the ability to invest more into serving them in a bigger way.
Because let’s face it, if you want to grow your audience, the fastest way to do it is by getting your content in front of more people.
That requires one of two things:
A) Producing high quality content (which costs money) …AND/OR…
B) An investment in ads to get your content in front of more people
But the money for each of these has to come from somewhere.
And if you haven’t built a consistent revenue stream from this audience, then you’re always caught between wanting to serve your audience but needing to generate income to pay the bills.
A membership site eliminates that tension.
It gives you the best of both worlds – consistent monthly revenue AND the ability to freely create for your audience.

And if you’d like to start your first online business
(or you’ve got one that you’d like to scale up)
A membership site is a great place to start because it boils down to identifying a specific need and providing solutions.
And as you’ll discover, in so many cases, you don’t even need to be the “expert”.
John Gallagher is a perfect example of this. He wasn’t the expert but instead built HerbMentor.com around the expertise of others in the community he wanted to serve.
And with over 3,000+ monthly members, it has grown into a thriving business that has lasted the test of time.
Andrew Warner of Mixergy.com is the same. All he did was interview people. Then he asked the people who listened to the interviews what they wanted to learn more about. And based on that, he created advanced materials and hosted them within a paid membership site. He didn’t teach any of the content. It was all in depth interviews with other experts.
And there are many other examples like this. For example, TeenLifeMinistries.com and TheFresh20.com are not sites based around a “guru” per se. They identified a specific need in their respective markets and every month, their members pay because their memberships provide a needed service.

It comes down to identifying a specific need and then creating content that meets that need – and I’ll show you exactly how to do that in TRIBE.
Now, even though there are endless examples of companies big and small building recurring revenue streams with membership sites, I often get asked…
What’s the catch with
MEMBERSHIP SITES?
The health of your membership site depends on two important factors.
1
Your ability to attract new members
2
Your ability to keep your members happy and paying month after month.
Unfortunately, despite popular belief, not all members will stay active and paying. You will experience “drop off”.
But with what I’ll teach you in TRIBE, the overwhelming majority will stick around (retention is something I specialize in).
And with what I’ll teach you, members won’t stay for 3-4 months like most people suggest. My clients find their members staying for YEARS. And when that happens, profitability soars.
Just imagine how it will feel to see the sales from your membership come in month after month. Regardless of whether you do a big promotion.
Imagine being able to finally have some breathing room in your business… knowing that the membership has your baseline expenses covered… while growing year over year.
Imagine having the space to be creative with all that you do… without worrying about generating income to pay for the very thing you love.
Imagine being connected to your audience in a much deeper way. Then, imagine having the resources to serve them in a bigger, better way. That’s what TRIBE is all about.
I’m passionate about this because I know it works.
But how can I be so confident?
For years, I was in a very unique position and…
My secret lab produced an
IMPORTANT DISCOVERY
As the co-founder of one of the world’s largest membership platforms, I had the opportunity to interact with literally tens of thousands of people running successful membership sites and online communities.
In fact, when I sold my shares in that software company, it was powering over 60,000+ membership sites and online communities. And that’s when I discovered there were really…
Two groups of membership site owners

The Hobbyist
These people typically launched a site to produce some “side income”. And those sites did “ok”. But they generally fell flat after the initial launch. This was the vast majority of people.

The Business Owner
This was a much, much smaller group. These sites soared in profits, growing month after month producing high 6, 7 and even 8-figure businesses. The best part is, they were structured in a way that required far less ongoing management.
So more money and a lot less stress.
The Hobbyist
MODEL

The Business Owner
MODEL

Needless to say, I paid attention to the Business Owners. And I learned first hand the strategies they were using to consistently grow year after year.
So…
I tested my discoveries
AND IT WORKED!

After years of working with thousands of membership site owners, I decided to partner with New York Times bestselling author Michael Hyatt. I wanted to take everything I had learned and apply it to a fresh new site. I wanted to see if I could replicate what I had found.
And it worked. A week after launching, we had 1,100 members. After the first year, 2,500. The second year we finished with 4,500 and after the third year over 6,000 monthly paying members. It just kept growing.

Over 6,000 Paying Members… And A Fraction Of The Stress
Best-selling author and speaker Michael Hyatt was tired – even more than when he was a CEO! He wanted to grow his business without spending time away from his family.

That’s when Michael discovered a new way of doing business that changed everything for him, which generated over $20K in the FIRST MONTH alone!

MICHAEL HYATT
Now He Reaches More People – From The Comfort Of His Home

Word spread and pretty soon and I was getting WAY more requests for coaching and consulting than I could handle. I became the go to guy for authors, speakers and influencers who want to launch, grow and scale an online community or membership site.
So I started sharing
MY FINDINGS
For the last several months, I have been helping very small groups of people in a variety of high end workshops all over the world. I travelled throughout the U.S., Canada and Brazil, taking this incredible body of knowledge that I had accumulated and turning it into a simple, straight forward process that gets results.

The people attending was literally a who’s
who of experts and influencers…

Having him just for the simplest answers, and he knows them, can point you in the right direction. It has been the best investment that we have ever made.

BREE MOSS

He’s just drawing in on all this experiences saying, “This works, this works, this doesn’t work, I’ve tried this, I’ve split test, I’ve consulted with this person.

MICHAEL MAIDENS

What he’s done is given me the right path. Successful path that I can follow and the actual steps that I can take that will create action and create success in what I’m doing.

LEE RICHTER

I mean, once you see how stu does membership sites and how he recommends people do membership sites it kind of seems like a no-brainer for any entrepreneur who wants low-stress.

NIKKI ELLEGE BROWN
The results proved this could be
APPLIED TO ANY MARKET

I gauge the success of any training or workshop by the results people get with what they’ve learned and applied. And the results speak for themselves:

Overnight It Turned Into A $10K A Year Business – With Just 1 Email
Nigel wasn’t enjoying his IT consulting business. He wanted more freedom and he wanted to make a bigger impact through his work.

He knew there were so many businesses who could use his help, and with his experience he could shortcut their success, but as a consultant? His time and reach was limited.

By shifting his consulting business into a membership, he went from serving a few people a week to a few thousand people a week – and all on his own schedule

My Technology Business
NIGEL MOORE
Nigel wanted to make a bigger impact through his work. By transitioning his IT consulting business to a membership, he now serves thousands of people each week – and all on his own schedule.
Previous Next
And there are many more…

The point is, with the right framework and system, you can adapt the TRIBE methodologies to virtually any market.
And now I’d like to share the
TRIBE FRAMEWORK WITH YOU

The challenge with workshops is that I can only serve a small group. I knew more people could benefit from what I was teaching. That’s why I developed TRIBE and if you join us, I’d love to help you too.
If you’re an expert who wants more stability in your business…

OR… you’re an influencer who has a following and you’d like to turn your influence into a thriving business
OR… you just aren’t sure where to get started when it comes to building a membership site (and you want to do it in the smartest, most effective way), TRIBE can help.
As big hearted entrepreneurs, you and I have a HUGE opportunity to create a lasting impact in this world – and it’s the reason that I am so passionate about this work. This is the reason why I created TRIBE.
Having people involved in the community just paying every single month, the money is going through, I don’t have to resell to people or be creating different products or programs all the time.

JOSHUA HAYWARD

Now you can have a certainty with people paying you every month and now I can have a stress-free life.

GRY SINDING
SO WHAT IS TRIBE?

TRIBE is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8-figure membership site.
I’ve taken over 10 years of working with tens of thousands of membership site owners and I’ve distilled it down into the few key strategies that will make all the difference for you and your business.
And each module is delivered weekly to help you get maximum results.
This is NOT “dump a bunch of info on you and wish you all the best”. We have intentionally designed this learning experience for you.
When you apply the blueprint and strategies I outline in the training program, you’ll have more breathing room in your business, less stress and a lot more time for the people and things that matter.

Specifically, this course is based around the 6 core strategies for long-term membership success. Starting with…
1Your Foundation Strategy
This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.

You’ll discover…

The four reasons someone joins any membership site. The REAL reason someone joins a membership is very different than what you’d expect. And when you know this, you can position yourself, your community and what you offer to really stand out. It will give you a HUGE strategic advantage.

The two must have pieces of research you need to know about your market in order to position your membership as a “I need this” resource vs “maybe I’ll give it a try”. I’ll show you exactly how to find this information and how to use it. Knowing this, members will be MUCH more likely to stay longer – which is what you want because that’s what will give you the opportunity to really serve them and make a lot more money.

The six membership models and how to pick the one that’s right for you. Not every membership model is right for every market. That’s why I’ll walk you through selecting the one that will be the best fit for your market and the type of business you currently have.

The “less stress” membership philosophy. Everything in the Foundation Strategy is intentionally designed around two core beliefs that I have about membership sites – maximize profitability while minimizing stress. There are many things you can do with a membership site. But one of the most important discoveries I had was that if your membership site becomes overwhelming for YOU or your clients, the site will struggle. I’ll show you how to make it low stress, profitable and fun.

This module is all about setting you up for success. It’s about designing the perfect business – and that’s what I’ll show you how to do.

Next we’ll dive into your Content Strategy.

2Your Content Strategy
This is about you crafting content that is easy to deliver and compels people to buy.

I’ll show you exactly how to structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.

That’s why I’ll share…

The “Success Path”… which, regardless of your market, will provide your audience tremendous clarity and momentum (and that’s one of the reasons they won’t ever want to leave). I’ll walk you through creating your own path.

How to create a year’s worth of content in less than a week. This is NOT about you being stuck on any content treadmill. This is about you designing a content strategy that incorporates massive amounts of leverage, to free up time (while providing a TON of value).

The two types of must have content every membership needs. Most “hobby sites” only have one… and that’s a BIG reason why they fail long-term.

Why LOTS of content is actually the kiss of death for long-term success. If you’re thinking that you just throw a bunch of content into a members area and call it a day, you’re wrong. That won’t work. More content does NOT mean more value – it’s actually the kiss of death. I’ll share how much to provide, when to deliver it and in what format.

The #1 reason people cancel… and how to structure your content to avoid high cancellations. Because did you know that the timing of when you deliver your content can and will dramatically impact how long people will stay? Same content, different timing. It makes all the difference.

The more strategic you are with your content, the more freedom you’ll create for yourself and the more value you’ll bring to your audience.

Once we’ve designed your content strategy, then we shift gears to focus on your marketing strategy.

3Your Marketing Strategy
This is your strategy for attracting new paying members.

When it comes to marketing, there are a million things you can do. I’m going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.

And in this module we zoom out and look at higher level marketing strategy first.

So we’ll talk about

Open vs. Closed marketing plans. I’ve tried both and they each work. However, one will bring 3X the results with a fraction of the effort. I’ll share multiple case studies on why there is only one option if you want year-over-year increases.

The 7 pricing strategies… and specifically the NEW trends that highlight which ones will have the highest ROI in your market.

How to position your membership as a “must have” resource vs. “nice to have”.

The marketing sequence that leads to the greatest momentum and highest engagement… regardless of the size of your audience.

The 3 promotion types and the “rules of engagement” for when each should be deployed.

“Momentum stacking” and the secret behind maintaining excitement and anticipation in between launches.

But it doesn’t stop there, because then it’s about shifting gears and getting into the nuts of bolts of rolling out these marketing initiatives.

And that leads us to the next module…

4Your Marketing Tactics
In this module we get into the “how to” specifics of executing HIGHLY effective marketing campaigns.

You’ll discover:

The tactical step-by-step for growing an audience from scratch… FAST – even if you’re on a tight budget. And if you have resources to spend on ads, you’ll see how to accelerate your growth in record time.

The subtle pre-launch commitment campaign that generates massive momentum prior to any launch… and virtually guarantees your opening week is a HUGE success.

The simple 3-part launch process and the timing of each part that broadens your reach and boosts your conversions.

Evergreen campaigns, wait list promotions and other tactical blueprints that consistently bring you a steady stream of new members month after month.

The lightening quick launch that requires no videos, no sales page and no webinar… and yet was responsible for adding over 1200 members in less than a week (at $50/month) for one of our TRIBERS!

Practical, “here’s what to say” templates for each piece of the marketing promotion. No more “writer’s block” for you

Just be warned, many of the strategies in this module will be counter intuitive to what most people teach. But you and I don’t want “normal” results. We want a site that grows year after year – and that’s exactly what will happen for you when you implement the lessons from this module.

Then, once you have new members joining, you’ll need to keep them happy and paying month after month. That’s what I’ll show you next.

5Your Retention Strategy
This is your plan for keeping people happy and paying month after month.

If you don’t have a plan for this, you’re in trouble.

If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and therefore a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.

To be clear, you will lose members every month no matter what market you’re in. But what I’ll outline for you is a proven plan for minimizing drop off. In fact, my clients and I experience some of the highest retention rates I’m aware of when it comes to information based memberships.

If you’ve ever heard that members normally only stay for 3-4 months, then you know that person does not have a solid retention plan. My clients see members staying for YEARS, not months.

So I’ll walk you through…

The real reasons people stay (there are only 4 of them)… and how knowing this will shape the way you position your content, your marketing and ultimately your retention plan.

One minor tweak that instantly tripled the lifetime customer value of a well known magazine… and how to use the same technique in your membership.

How a subtle shift in the way content was delivered reduced the “drop off rate” by 40% of a well known subscription service. It’s so easy to apply and will almost instantly boost your lifetime value.

Why the first 45 days are critical to your success… and the 7 actions you want every member taking to ensure their happiness.

Membership guidelines and rules that impact people’s perception of your community

Gamification and the role it plays in increasing your overall engagement (as well as how to implement it in a super simple way).

Launch pricing and how to use it to increase commitment from your members while also increasing the perceived value of everything that you’re doing.

This module is so jammed packed that it could be it’s own separate course. But as you’ll see, I’ve broken it down into bite sized chunks that you’ll be able to pick and choose the strategies that make sense for your site.

And as your membership grows and your members are happy, you’re going to need to get clear on how you will scale the business. Which leads us to the final module…

6Your Growth Strategy
This module is about how to scale and grow with ease and minimal stress

My philosophy is that as the more the business grows, the less you should be involved.

But that means you need to think through…

The 4 growth stages of your membership… and why too many site owners rush the third stage which causes their sales plateau.

The critical numbers you need to know in order to really scale the membership to high 7 and 8-figure businesses.

The roles you should be looking to hire for and the timing for when you should hire them (because contrary to popular belief, you shouldn’t necessarily hire them right away).

Tasks that can be quickly automated.

Effective strategies for attracting highly engaged volunteers who will eagerly help you manage your community.

My goal with every client is to create a recurring revenue stream that frees you up to do what you do best. I want the same thing for you – and that’s what we’ll discuss in this module.

COURSE BONUSES!
I want you to have everything you need to succeed
which is why you are getting even more than the core curriculum.
I’m also including some additional foundational and advanced bonus trainings.
Bonus #1
Gamification Super Guide $497
The long-term health of your membership depends on your ability to keep people happy month after month. If they are consuming your content and making progress, they WILL stay.
So how do you increase consumption of your content?
That’s what this entire mini course is all about. We flew in one of the world’s top experts who has been working with companies around the world crafting customer experiences that dramatically boost engagement while creating raving fans.

And in this exclusive bonus module, we dive deep into the framework for crafting a world class experience for your members. In fact, after we filmed this bonus, our team was so inspired that we went back to the drawing board to incorporate a bunch of the ideas for you! So you’ll experience a number of the ideas shared in this bonus from the client side
Bonus #2
7-Figure, Fill in the Blank Launch Script Templates $997
These are the exact templates I use to craft world-class, 7-figure promotions.
The worst thing that can happen from a marketing standpoint is you have this amazing membership but you don’t know what to say when it comes to sharing it with the world.
When you join TRIBE, you’ll get access to these tremendously valuable scripts that I have used over and over to craft winning, 7-figure launches. And we’ve set this up with our custom tool to make it ultra easy for you so that you literally answer a few questions and when you’re finished, you have proven scripts.
You’ll know exactly what to say to position your membership so people will naturally be drawn into joining your membership.

Bonus #3
Instant Audience $497

If you are in the early stages of growing your business, you’re probably hungry to gain momentum as quickly as possible – am I right?
But the thing that’s holding you back is that you may not currently have an audience that you feel can support a membership. Well hopefully you’ve seen through the many TRIBE examples we’ve shared throughout this workshop, it doesn’t take a massive audience to begin generating healthy amount of recurring revenue from your membership.
In fact, we commonly see TRIBERS launching successfully with just a few hundred people in their audience. And during the INSTANT AUDIENCE bonus, we show you exactly how to build massive momentum from a standing start.
And if you have an existing audience, you’re going to be able to leverage this same strategy to biggie size your audience in record time
Bonus #4
Ticket to TRIBE Live $997

Our annual gathering of membership site owners from around the world. When we talk about crafting an amazing experience, this is one of my favourite projects for the year.
And here’s why this event is THE go to event for anyone launching or growing a membership site…




This is not just about me on stage. Yes, I absolutely share by diving into the core concepts of growing a membership – which is all based on your feedback BTW.
But this is about us showcasing the awesomeness within our TRIBE community.
So you’ll hear how others have taken the strategies shared in TRIBE and put their own spin on them for their market.
It’s mind blowing and incredibly inspiring.


Last year we heard from TRIBERS who were sharing what they were doing in markets like dog training, personal development, photography, business, teaching, travel, religion, health and fitness and so many more.


TRIBERS who attend come away with a deeper understanding of the concepts taught in TRIBE… and you will too because you’ll see and hear examples of their application in so many markets.
So when you register for TRIBE, you’ll also get a ticket to TRIBE Live. This is an event exclusively for our TRIBE community. It will not be made available to people outside of TRIBE.
So every week as you learn what to do, you’ll be able to actually start putting it into action on the TRIBE tech platform.
And the best part is, the event will feature TRIBERS who will be sharing the “behind the scenes” of the incredible results they got in the last few months with their membership sites.

It’s the creme de la creme of the membership world – all sharing what they did to launch, grow and scale their membership sites in a wide variety of different markets.
Imagine the ideas you’ll get. Think about the potential of hearing ideas from someone in a completely different market and then being able to brainstorm with them on how to adapt it for your market.
How does the
PROGRAM WORK?

All the course materials, downloads and instruction is provided in a members only website. You’ll be able to follow along and learn at your own pace after each module is released.

Each module is comprised of several short video lessons. Downloadable audio versions, transcripts and lesson summaries are also provided so that no matter how you like to learn, we have you covered.
We also have fun interactive components that help you retain everything you’ve learned AND, the entire site is optimized for your mobile device so that learning on the go is easy and convenient.

You will be supported
THE ENTIRE TIME

The TRIBE system is very step-by-step but it’s natural to have questions.
That’s why we’ve gone to great lengths to ensure you’ll be supported the whole way.
From our unrivalled search (where you’ll be able to search the modules and lessons to find exactly what you need) to the live and community support.
This is about you building massive momentum… and I’m not going to let any questions hang you up from getting results.
That’s why every week as the course is being released,
I will also hold live office hours.
So as you go through the materials and you have questions about your specific site, you’ll be able to get the clarity you need for applying everything you (or your team) are learning.
Plus, if you’re ever stuck and need an immediate answer you’ll be able to refer to our FAQ vault which contains answers to the most common questions that others ask.
AND

You can always ask your question and get instant answers from the TRIBE community – usually within minutes. You’ll be able to interact, engage and tap into the wisdom of students in a wide variety of niche markets… who themselves are all launching, growing or scaling membership sites.

Imagine being able to connect with other students and sharing best practices. From beginners who are just starting to seasoned experts who have already launched their membership sites to the business builders who have established 7 and even 8-figure membership businesses.
Everything you need will be at your fingertips
To be clear, I’m not throwing you some random tactics. I’m handing you a system.
It’s based on my experience working with tens of thousands of membership site owners during my time running a membership software company.
It’s based on my real-world experience of being in the trenches running my own membership sites producing high 6 and even 7-figure incomes.
And it’s based on the hours and hours I spend every year consulting high level entrepreneurs from all around the world in all kinds of niche markets.
These are the exact strategies and ideas you need to launch, grow and scale a highly profitable, low-stress membership site. And the best part, I’m going to be with you every step of the way.
WHO IS TRIBE FOR?

Our clients range from influencers who may not be selling anything to their audience yet to million dollar business owners and New York Times best-selling authors.
So if you are an aspiring or established coach, speaker, designer, blogger, podcaster, consultant, expert or influencer, anyone who wants to add a reliable, recurring revenue stream to your business, and you’d like a proven plan to guide you along the way, then TRIBE is for you.
If you’re reading this, I have no doubt that you take your business seriously. You know it’s your path to financial freedom. It’s the path you’ve chose to creating the life you love. And most importantly, it’s a commitment to grow and serve the people and things that matters most.
Here’s my question for you…
Are you ready to step up into a bigger vision? Are you ready to start your business? Or dramatically grow your current business? Are you ready to step into everything that would mean for you? A bigger income? A bigger more fulfilling lifestyle? A bigger impact in the world?
If you know that anything is possible with the right strategy, the right support and total focus and commitment, then this is for you.
WHO IS TRIBE NOT FOR?

It’s not for the Tire Kicker
This is the person who just wants to “kind of” check things out. You can’t “kind of” create a thriving community that produces a steady stream of recurring revenue. Success doesn’t just “kind of” happen. You have to be intentional right from the get go.
Getting these types of results takes a commitment. Would you want to fly with a pilot who “kind of” knew how to fly? Or go into surgery with a doctor who “kind of” knew what she was doing?
Heck no!
TRIBE is for people who are committed to transforming what they know into recurring revenue. If the commitment isn’t there, then this is NOT the right program for you and I ask that you please do not sign up.

It’s not for the Money Magician
You know who I’m talking about right? This is the person who thinks that just by buying the course, millions of dollars are going to magically start rolling into your bank account. This is a business. As mentioned above, it takes a commitment to learn and actually requires action. You have to implement.
If you apply what I learn, you will get results. But the results won’t come just because you bought the course. You have to actually use what you learn.

It’s not for the Mr. or Mrs. Know It All
What I’ll be sharing with you works and we have LOTS of real world stories of clients who have launched and are successfully growing their membership sites. So if you’re someone who likes to focus on why something “wouldn’t work”, then this is not for you either.
I’ve said before, many of the strategies are counter intuitive to what most people teach – and that’s partly why they work so well. You have to be open to what I’m sharing otherwise it’s going to be a frustrating experience for both of us.
Will this
WORK FOR ME?

If you’ve read this far, then I know that you’re serious but there could be a few thoughts running through your mind. Things like…
“I don’t have enough time for something else.”
The last thing you and I want is something else on our todo list. That’s where TRIBE is unique. With years of experience seeing and consulting thousands of online learning environments, I know what works for student success.
That’s why the entire course has been intentionally structured to help you absorb the content and get your membership launched fast.
And like Susan Garrett who was tired of being on the road with her dog training business, once the membership is launched, it will create time and space for the things that matter… without having to constantly “hustle” to keep the doors open.
“How is this different from other courses?”
This is the only membership site course that is based on years of best practises from over 60,000+ membership sites and online communities. This isn’t based off a one-time success. It’s the accumulation of strategies, from hundreds of different markets, all distilled down into a blueprint for recurring success.
You don’t have to experiment to hopefully find something that works. Just follow the blueprint. It’s been proven to work over and over again.
And don’t forget, I’ve been doing this myself having experience running both high 6-figure and 7-figure membership sites. And, every single month I am personally coaching and consulting other high level entrepreneurs, bestselling authors and well known influencers on how to launch their high profit, low stress membership site.

Stu broke down our existing material and significantly improved on what we were already doing. Changes we implemented paid for the consulting within a short time. This was the best investment I’ve made in my business in years

DON MILLER
“I don’t want to create another job for myself.”
Me either! That’s where the content strategy that is outlined in TRIBE is designed to help you create high value content in a super efficient way.
Remember Michael Hyatt’s story? He was already swamped with his speaking career and certainly didn’t want another job for himself. That’s why we designed his content strategy where he would create a year’s worth of content in less than a week. In TRIBE, I’ll show you how we did it and how you can too.
“I always get stuck on the technology.”
The good news is, the technology options available today make this a LOT easier. In fact, inside TRIBE we have an entire “tech vault” containing tutorials for a wide variety of membership platforms. So no matter what option is right for you and the type of site you want to create, you’ll be fully supported.
“But there is already so much free content already available in my market.”
Great! That’s a really good sign. Here’s why…
When there is a lot of free content, it creates confusion and overwhelm. People don’t know what to do or who to follow. Today more than ever, people don’t want “more stuff”. They want clarity and direction.
I’ll walk you through the most effective way to bring that to your market. And when you do, you’ll stand out like a beacon of light. Because when everything else is overwhelming your audience, you’ll be bringing them clarity, confidence and momentum.
“Nobody will listen to me… I’m not an expert.”
Neither is John Gallagher from HerbMentor.com (who’s site has over 3,000+ members and has been running for over 10+ years). And neither is Andrew Warner who built his entire membership around interviewing other experts.
The most important part of launching a membership is first identifying a need. From there, you have many options in how you serve that need. I’ll show you exactly how to do it… even if you’re not the expert.
“My list is so small… I’m not sure it would be worth it.”
A small list is actually a real advantage. Why? Because you’ll see much higher conversions. The fact is, with a smaller list you’ll have a far better relationship with your list because you’ll know them in a much more intimate way.
Remember Susan Garrett’s story? She launched to a list of less than 1,800. And over 61% became paying members in the first month… that’s over 1,000+ paying members!
Plus, in TRIBE you’ll have access to the list building strategies that we’ve found to be the most effective in growing an audience quickly.
“Will a membership be worth my time?”
You tell me. Use the calculator below and plug in some numbers.
What you’ll find is that it doesn’t take many members to begin seeing some big financial gains. Because unlike a one-time transaction, your sales build on the previous month. And like an investment, the returns really start to stack up over time.
This is why so many well known companies like Apple, Microsoft and Adobe are switching. It’s why Netflix soared and Blockbuster flopped. It’s why Dollar Shave Club got bought out for over $1 billion dollars. A more recurring sales a business has, the more valuable it becomes.
MEMBERSHIP CALCULATOR
# of Members
1000
% Retention
80
$ Monthly Price
30
$139,320.00
“How much can I expect to make?”
There is no way I can promise any specific amount. In fact, it would be outright irresponsible of me for even trying.
Here’s why…
You and everyone else registering for TRIBE are going to be serving completely different markets. Combine that with the fact that I have no idea what your skill level is like or what experience you have with membership sites. So there are a lot of variables.
Here’s what I do know…
Backed by PROOF:
TRIBE GETS REAL PEOPLE,
REAL RESULTS

TRIBE has been proven to get results in a wide variety of different markets. Take a look at some of the results of recent students who decided TRIBE was right for them:

Stu is one of the smartest guys I know — he has this incredible gift of making complex things incredibly simple and actionable. Whenever I talk with him, I’m left with a to-do list of tasks that always move me forward. He also has a rare amount of integrity. Bottom line: what he says, he does.

JEFF GOINS, FOUNDER OF GOINSWRITER.COM

Through all my ups and downs, Stu helped me be more useful to my audience and grow my passion into a business.

ANDREW WARNER, FOUNDER OF MIXERGY.COM
From dog training, to teacher training, health and fitness, faith, blogging, marketing, personal finance and more… this material works.
However, in every case, my clients had one thing in common… they followed the blueprint and they implemented. If you follow the steps as I outline them, you will get results. And that’s why I’m so committed to supporting you through the process.
Speaking of committing to your future, let me ask you this…
What is a Reliable, Recurring
Revenue Stream
WORTH TO YOU AND
YOUR BUSINESS?

Let’s talk about the value of this course, the tuition, and what this course will be worth to you.
What is it worth to you and your business?
What is it worth to you and your business?
What is it worth to model a marketing system that generates 6, 7 and even 8-figures every year in recurring membership sales?
What is it worth to your clients?
What is it worth to have a proven process for serving a large number of clients in a incredibly efficient and effective way? One that doesn’t require you to be on the road, eating crappy airport food bouncing from one city to the next?
What is it worth to your legacy?
What’s it worth to build a business that supports you, your family and the impact that you want to have in this world… without being tied to an old outdated business model that never gives you the space to fully step into all that you’re capable of?
You are the most important asset in your business. Your ability to communicate, to sell and to run your business – how you want – will determine whether or not you succeed.
And I’m going to be straight with you here. TRIBE is not some cheap program. It’s a world class, well-designed and highly-effective system that gets you results.
This kind of knowledge and these kinds of results, they are obviously priceless.
Here’s the reality…
You Do Have Options,
BUT ONLY ONE MAKES SENSE

If you think about all the other ways that you can learn about growing your business, from applying to schools and trying to get your MBA (at a cost of hundreds of thousands of dollars) to consulting (often at tens of thousands a day) to the school of hard knocks and trying to figure everything out on your own (which can cost you more than both of those things combined).
I mean, you can do these things if you wanted to, but I am pretty sure that none of them come with money back guarantee. But TRIBE does.
You know, I understand that you may have been burned by flashy promises before, but I want you to know this… that is not who I am. I pride myself on my reputation and it’s the reason I have been in this industry for over 12+ years. It’s the reason I have a steady stream of high profile clients and it’s the reason that with very little promotion, my high priced workshops continue to fill up.
I stand firmly behind everything that I offer in my business. And the same goes for your investment in this course.
ENROLL NOW
WITH 3 MONTHLY PAYMENTS OF
$797 USD

TRIBE Experience
6 Core TRIBE Modules $1,997 Value
Weekly Group Coaching Calls $1,997 Value
TRIBE Discussion Group $497 Value
#1:$497
Instant Audience
#2:$497
Gamification Super Guide
#2:$997
7-Figure Launch Scripts
#4:$997
Ticket to TRIBE Live
Total Value: $7,479 USD
$797 USD Today
then 2 payments of $797 USD
for the Online Workshop

Save $394 USD – Pay in full
If you have any questions or concerns about the course, call or email us. We’re happy to help!
help@tribehub.com

TRIBE Workshop Intensive
ENTIRE Online Program:
6 Core TRIBE Modules $1,997 Value
Weekly Group Coaching Calls $1,997 Value
TRIBE Discussion Group $497 Value
#1:$497
Instant Audience
#2:$497
Gamification Super Guide
#3:$997
7-Figure Launch Scripts
#4:$997
Ticket to TRIBE Live
PLUS Join me for the
2-DAY In-Person Workshop
Date: TBD
Toronto, Ontario, Canada
1 Payment of $10,000 USD
for the In-Person INTENSIVE Workshop

$2,500 USD Refundable Application Deposit
If you have any questions or concerns about the workshop, call or email us. We’re happy to help!
help@tribehub.com

Payment methods accepted
Get in touch with us if you have any questions!

I said it before, and I’ll say it again…
If you follow what I’m going to show you, you will make progress – and that’s why I guarantee it with a…
“You’re Fully Covered” Guarantee:
TRY TRIBE FOR A FULL 14 DAYS, 100% RISK FREE

If you are unhappy with the TRIBE course during the first 2 weeks, I want to give you your money back.
Here’s why…
Over the last 8 years, I have been working with tens of thousands of membership site owners in all kinds of niche markets. I’ve also been coaching and consulting well known experts and influencers helping them launch their membership sites. So I’ve seen what works in more markets than I can possibly explain.
And, most importantly, I’ve personally been in the trenches growing my own high 6 and 7-figure membership sites. That means I’ve invested thousands of hours mastering this craft. And, I’ve spent hundreds of thousands of dollars of my own money testing, tweaking and identifying the few key strategies that make all the difference.
These strategies have produced tremendous results for me and my clients. But before putting them into a course, I knew I needed to replicate them in a wide variety of markets. So for the last year I have flown all over the world sharing the course materials with multiple groups – many of which started with no idea on who they would serve or how to structure their site.
And after they implemented these strategies, they too created successful membership sites and on all kinds of topics…producing similar results…often better.The TRIBE process just flat out works. It’s based on years of experience and from the interaction and research with thousands of membership site owners.
And that’s why it’s backed with a

Here’s how the guarantee works…
Go through the course. If you don’t love it, email me at any time during the first 14 days, show me you’re doing the exercises, and I’ll immediately send you a prompt and courteous refund.
BTW – I ask you to send me your work because I know if you implement what I teach, you will get results. However, if you’re thinking of purchasing without doing anything, you and I both know you won’t make any progress. I’m not interested in spending energy supporting “tire kickers”… and hopefully this isn’t you.
Our TRIBE community will be made up of people who take their business seriously. People who understand the value of recurring revenue and what that means for their long term success. These are the people I know will succeed with TRIBE. People who are committed to serving their audience and building a thriving business.
That’s why I want you to go through the course for 14 days, implement what I share and begin experiencing the benefits. TRIBE is the most complete system for producing a stable, reliable, recurring revenue stream… and I can’t wait to help you do the same.
But…
Fair Warning: The TRIBE Registration Period
CLOSES MARCH 29 11:59PM PST

There is a specific reason the registration period for TRIBE is only available for a short period of time.
I like spending more of my time serving my audience vs. promoting to my audience. So like a college or university, enrolment is only open for a short period of time. Then we shift gears to focus our energy on teaching, supporting and helping you create a thriving membership site.
That’s why it’s important you know that the registration period ends at 11:59pm PST on Thursday, March 29th. You must register before this time. There will be no exceptions and no reopens.
Just know this…

There Has Never Been a Better Time
THAN RIGHT NOW

We live in an exciting time. Never before has there been so much opportunity for you and I to reach and serve so many people.
But that also means there is a lot of change that’s happening around us. Some people will keep up with the change. Others will not.
To make the progress you want in your life, you’ve got to break your old habits. The way you’re going to do that is by investing in this program. I am going to walk you through, step-by-step, the process of taking what you know and turning it into a steady stream of recurring revenue.
Just like I have with Michael Hyatt…
and

When it comes to the world of marketing, there are good guys – and then, there are the GOOD guys. Stu is the real deal. What impresses me most about Stu is not his brilliant business mind. Or his in-depth knowledge of paid content and membership sites. It’s his heart and integrity.

RYAN LEE

Working with Stu has been one of the best decisions I have made for my business this year. He has helped me gain clarity, provided invaluable insight, and given me the courage to take steps I otherwise wouldn’t have.

RUTH SOUKUP
And like the Blockbuster and Netflix story, we are living in a period of those who are able to adapt and see where things are going in their market, and those who try to ignore what’s happening.
Membership and subscription sites are the future. You’re experiencing them yourself right now with the services that you no doubt belong to – am I right?
The question is, will you stay with the old one-time transaction model or adjust to the new recurring way of doing business?
OLDVSNEW
And as you look to make a decision, just know this…
YOU GOT THIS

Your time is valuable. And the more success you experience, the more valuable your time becomes.
But that creates a tension. And you will continue to feel that tension unless you find a way to incorporate more leverage into everything you do. You and I both know that you can’t produce more time.
But you can make a shift. You can shift away from an outdated business model that makes you feel like you can never keep up…and commit to a business model that will allow you to leverage your time, serve your audience in a bigger way and produce a reliable, recurring income stream.
Ask yourself this…
What is important in your life right now?
What do you want to achieve in the months ahead?
What personal goals do you have that keep getting pushed to the back burner because you’re always too busy hustling to make sales?
You have an opportunity to do something about that right now. Today.
If you want to truly make a difference in your business, in your life and in the lives of your community, then join me.
I Will Be Here To Support You
ALL THE WAY

TRIBE is a program that will help you do create far more leverage in your business and in your life.
So if you want to transform your knowledge and influence into recurring revenue, then I invite you to say “yes”. Yes to more leverage. Yes to recurring revenue. Yes to a greater impact for your audience.
Let this be the beginning of your journey.
I look forward to being your guide along the way. Click the button below and register now. I’ll see you inside the program.
6 Core TRIBE Modules $1,997 Value
Weekly Group Coaching Calls $1,997 Value
TRIBE Discussion Group $497 Value
#1:$497
Instant Audience
#2:$497
Gamification Super Guide
#3:$997
7-Figure Launch Scripts
#4:$997
Ticket to TRIBE Live
Total Value: $7,479 USD
$797 USD Today
then 2 payments of $797 USD
for the Online Workshop

Save $394 USD – Pay in full
If you have any questions or concerns about the course, call or email us. We’re happy to help!
help@tribehub.com

ENTIRE Online Program:
6 Core TRIBE Modules $1,997 Value
Weekly Group Coaching Calls $1,997 Value
TRIBE Discussion Group $497 Value
#1:$497
Instant Audience
#2:$497
Gamification Super Guide
#3:$997
7-Figure Launch Scripts
#4:$997
Ticket to TRIBE Live
PLUS Join me for the
2-DAY In-Person Workshop
Date: TBD
Toronto, Ontario, Canada
1 Payment of $10,000 USD
for the In-Person INTENSIVE Workshop

$2,500 USD Refundable Application Deposit
If you have any questions or concerns about the workshop, call or email us. We’re happy to help!
help@tribehub.com

Payment methods accepted
Get in touch with us if you have any questions!

HAVE ADDITIONAL QUESTIONS?
What is Tribe?
TRIBE is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8-figure membership site.

I’ve taken over 10 years of working with tens of thousands of membership site owners and I’ve distilled it down into the few key strategies that will make all the difference for you and your business. And each module is delivered weekly to help you get maximum results.

This is now a “dump a bunch of info on you and wish you all the best”. We have intentionally designed this program this learning experience for you.

when you apply this blueprint and strategies, you’ll have more breathing room in your business, less stress and a lot more time for the people and things that matter.

How is TRIBE different from other courses?
Is TRIBE for me?
How is TRIBE delivered?
How much time will it take to go through the course?
How much technology support is available?
Is there support as I go through the course?
What are my payment options?
When do I need to register by?
How does the guarantee work?
I have other questions, comments and random thoughts. How can I reach support?
Layla from Pike Road, AL
Just purchased the Tribe Course!
4 hours ago

Stu McLaren – TRIBE 2018 posted first on premiumwarezstore.blogspot.com