“How To Create A Highly Successful Six Figure Coaching, Training Or Consultancy Business From Scratch… That Gives You The Freedom, Financial Rewards & Success You Desire… ”
Become An In Demand Coach, Trainer Or Consultant Using The Same Start-Up Strategies That Helped Build Not 1 But 3 Highly Successful 7 Figure Companies Including The Most Successful NLP Training Company In The World
Dear Reader,
Starting and building a highly successful business isn’t just for the uber elite.
Far from it.
With the right instruction you can build a highly successful business. The kind of business that generates six or seven figures and gives you the freedom to be your own boss where you can make the kind of income you want.
That’s where Start-Up CTC (Coach, Trainer or Consultant) comes in.
Start-Up CTC is a exciting business start-up system that teaches you how to start and build a highly successful coaching, training or consulting business (or rebuild the one you have) from scratch.
It’s based on the best of what veteran business builder Michael Breen has learned from over 30 years experience starting, building and running several multi-million pound professional service businesses in the areas of training, consulting and coaching.
Discovering what works and how to maximize the changes of success.
Along the way he learned that to start and build a successful coaching, training or consultancy business there are nine key things you must get right.
If you fail to do all nine, your business will almost certainly fail.
Yet when you get these nine areas right that I cover below, you dramatically increase the chances that you will create a highly successful, profitable business, one that allows you to create the income and impact while enjoying the independence and freedom you desire.
Why Learn Business Building Strategies From Michael Breen?
Before I outline the 9 key areas, let me quickly tell you a bit about why Michael Breen is someone worth learning business building from.
The most important reason is Michael has a proven track record. He’s built several multi-million pound businesses in the training, coaching and consultancy sectors.
He co-founded and built the largest and most successful NLP training organisation in the world. A business that generated millions in sales and during an 11 year period served over 22,000 customers and lead the field in transforming how NLP is taught today.
He co-founded and built a leading international consultancy business
that served tier 1 Fortune 500 companies.
His consultancy and coaching businesses have designed and delivered global training and coaching programs for corporations across multiple industries around the globe.
His teams have pitched and won 7 figure global training contracts.
He’s coached and consulted to numerous start-ups, CEO’s and business leaders helping them radically increase performance and growth (for example from £30,000 a month in sales to over £3M in less than 1 year).
He’s consulted to companies to a huge arrange of companies including:
Barclays Bank
Smith Kline Beecham
British Airways
British Medical Association
HBOS
Mars
GGT
Morgan Stanley
BAE Systems
Ogilvy & Mather
Ogilvy One
American Express
Bank of Scotland
Jaguar
Rolls Royce
Ford
British Nuclear Fuels
Trust House Forte
Boehringer Ingelheim
HSBC
As a highly successful executive coach he has coached numerous celebrities, politicians, members of royalty and senior Fortune 500 executives
The bottom line is Michael has done it and during his 30 years in business he has learnt through hard experience the code and for building a successful training, consulting or coaching business.
In this program Michael will be passing on his knowledge and helping you develop the critical skills for starting up and building a highly successful business that gives a good income, the ability to make your own decisions and have the time and personal freedom you desire.
To do so you need to get 9 key areas right…
9 Key Areas You Must Get Right
(If You Want A Successful Business)
Building a successful, profitable business requires you get nine key start-up activities right.
These are.
1. Lock In The Right Entrepreneurial Attitudes For Success
2. Discover A Market Segment You Can Win With
3. Create A Winning Service Offering
4. Employ Powerful Sales & Marketing Processes That Really Work
5. Hire The Right People & Recruit The Right Partners
6. Cultivate The Right Focus & Commitment
7. Target & Do The Right Actions For Starting-up A Successful CTC Business
8. Leveraging The Power of Metrics To Ignite Growth
9. Employ The Right Industry Insights That Only The Pros Know
Do one or two and you’ll move forward in spurts but fail to build a successful business. Get all nine right and you’ll create a business that can go far and attract a great base of happy customers.
Unfortunately most new entrepreneurs fail to get more than one of these nine key areas right.
In Start-UP CTC, Michael will teach you leading edge start-up strategies and business building secrets to dramatically increase your chances of creating a successful, profitable, cash-generating training, consulting or coaching business – faster than ever before.
How This Course Came About
Through the years Michael noticed that too many new coaches, trainers and consultants say they want to start up and build a successful businesses yet don’t do (or don’t know how to do) the things that need to be done.
Add to that, that today so many people have migrated out of paid employment into professions of training, consulting and coaching however the vast majority have zero experience in how to build a successful coaching, training or consultancy business from scratch.
They suffer hardships unnecessarily and things take much longer than they could.
The unfortunate reality is… most people (through no fault of their own) have never been trained in how to build a successful business.
Without this critical knowledge it’s no surprise to hear that as many as 9 out 10 businesses fail.
The vast majority fail within the first two years!
They are terrible odds but it doesn’t need to be that way.
There is a way to dramatically and significantly increase your chances of success.
START-UP CTC… The Ultimate Start-Up Training For Building A Successful Coaching, Training Or Consultancy Business
Starting a new business is an exciting adventure.
You see yourself doing the kind of work you’ve always wanted to do.
Being wildly successful.
If only you can get past niggling doubts and hesitations, the huge gaps in knowledge and ‘know how’ that almost all new entrepreneurs are missing.
That’s where Start-Up CTC comes in.
It’s the product of thousands of hours of real world business building experience, designed to help you get your idea off the ground.
Inside Start-Up CTC (Coach, Training or Consultancy), Michael Breen teaches you the “building blocks” for creating the kind of success you’ve only dreamed of.
Using market-tested strategies and in-depth step-by-step worksheets you’ll discover how to ‘vet check’ and launch your business idea so this year can become the time when you finally start to create the business success you want..
One that gives you the freedom, money and impact you desire.
And you can enjoy all of this for a fraction of the price it would cost you in trial and error testing.
Michael’s taken the very best of nearly 3 decades of business building experience, starting and running multiple hugely successful coaching, training and consultancies companies and combined it with the latest strategies and proven tactics to help you start and grow your own business.
Completely from the ground up. With no prior business building experience required.
11 In Depth Business Start-Up Training Modules That Guide You Step-By-Step In How To Create A Successful Coaching, Training Or Consultancy Business
Inside Start-Up CTC you’ll receive ELEVEN in depth business training modules that teach you the entire system for starting and building a successful coaching, training or consultancy business.
The entire course lasts 16 weeks.
Each module is delivered in both video and audio format, so you’ll be able to watch and follow along with Michael every step of the way.
The training starts with…
Module 1:
Let Michael help you hardwire up the key attitudes for success.
Module 1: Hard Wiring The Entrepreneur’s Attitudes For Success
In module one you learn the key attitudes (yes there are more than one) to be successful in business including:
Michael’s HIYB technique to identify what really stops you from having the success that you want and how rid yourself of self-inflicted limitations
How to identify and eliminate any major limiting beliefs that are holding you back or act as brakes on your progress
Why having an employee mind set can be poisonous to starting a new business
Nine key truisms about starting-up that every successful entrepreneur uses to their advantage
A powerful strategy to turn frustrations, failures or set-backs into progress so they never hold you down
Michael’s nine key behaviours for creating profit and success driven actions
What beliefs to have that generate the right kind of profit focused action
Module 2:
Bypass one of the biggest mistakes that most new start-up coach, trainers and consultant’s make.
Discover a niche that you can win BIG with.
Module 2: Discovering A Market Segment You Can Win With
If you go after the wrong market segment you are unlikely to make real money or have an incredibly difficult time trying to persuade people to buy your service vs. offering a solution to someone who is keen to buy your offering.
In Module 2 you’ll bypass the most common errors most Coaches, Trainers and Consultants make and discover a customer base you can really thrive with.
You’ll learn…
The 9 killer niche evaluation questions to ask to discover a market segment that has a high probability of working
How to discover your strengths so you maximize your chances for building a successful business
Hear Michael’s sage advice on how much money you need to leave paid employment (use this to benchmark how much you’ll need before you leave employment)
The top three activities Michael recommends you do before you leave paid employment so you can maximize your chances of success
Discover 5 key mistakes to avoid when choosing a market
Learn a time tested strategy for generating niche options even if you have no idea what kind of niche you’ll start up in
How to quickly test if your market segment can support your financial goals
What things you need to consider around financial planning so you don’t run short of funds early on
What questions to ask to figure out if there is real money to be made in your target market
What to do if you’ve already chosen a market segment that isn’t working
The 5 questions you need to ask so you don’t dive into a creating a services that customers won’t pay for
How to develop a detailed profile of your target customer that helps you sell and charge higher fees
Plus more
By the end of module two you’ll have generated 9 niche options, short listed your best one and begun developing your ‘game plan’ to excel with a breakthrough offering.
Module 3:
Craft an offer they can’t refuse and learn how to figure out what customers want so you can grow your business faster.
Module 3: Prototyping A Winning Service Offering
Most products & services fail within 3 months of launch. In this module you’ll learn how to embrace iteration and market feedback to create an offering customers want.
You’ll learn:
The #1 thing ever successful Coach, Trainer or Consultant sells (that makes them so successful) that most struggling CTCs completely miss
Discover the top two factors you are ALWAYS selling that allow you to charge MUCH MORE than your competitors
How to figure out what your target market is really looking for before the competition does
The six ways to establish your expertise, even if you are just starting out
How to leverage a killer process to generate a unique service offering that the marketplace actually wants a solution for
The 3 step process for developing the perfect ‘Elevator Pitch’ that catches the attention of potential customers and partners
The 4 key questions that if your service idea fails to pass means you’ll want to redesign it or risk almost certain business hardship or failure
How to identify the underlying needs you are servicing in your market. Focus on meeting these needs and you can charge WAY more than your others and will be seen as a leader in your sector
Utilise two brilliant frameworks to help you come up with numerous ideas for creating a winning service offering even if you have no idea where to start
How to employ rapid prototyping to quickly figure out if you’ve created something that the market wants vs. only you think is a great idea (this one strategy can save you tens of thousands of pounds/dollars of wasted effort)
How to know when it’s time to change your offering (Get good at doing this and your services will be in demand)
How to do competitor intelligence research and create a far superior offering that customers want to buy
Learn what a business model is, how it works and how to design your own. Every successful CTC entrepreneur has figured this critical factor out. Let Michael show you how – with step-by-step instructions.
Be guided through each of the steps to generate an effective business model that radically increases your chances of succeeding
How to figure out how to price your service offering and get beyond any issues about ‘getting paid’ for your work.
Plus much more
By the end of this module you’ll have real clarity and market tested feedback on if you’ve got a great idea or not, what you need to do differently, a clear handle on your business model and what price you’ll sell your service(s) for.
You won’t be hoping your service offering will sell. You’ll have created a unique proposition that you’ve tested first that the market wants.
You are then ready to turn your attention to…
Start-Up CTC
Module 4:
Discover powerful sales and marketing strategies that converts leads into loyal customers.
Module 4: Employing Powerful Sales & Marketing Processes To Make The Cash Register Ring
Sales and marketing is the engine room of your business. If there is one area that many new businesses falter with – it’s a lack of knowledge about and attention to creating sales and marketing processes that work.
In this module you’ll receive an intensive master boot camp on how to market and sell your service. You’ll learn leading edge sales and marketing processes to help you make your cash register ring again and again. How to convert leads into customers.
You’ll learn:
How to think about sales and marketing so it becomes something exciting that you want to do (not quietly avoid)
The 5 stages of the sales lifecycle that show you where to focus on and how to get more clients with greater ease
How to develop your service pitch so prospects what you have to offer and become loyal customers
The 8 stages of a successful sales communication that converts leads into customers (Master these and you’ll have a steady flow of clients every month)
The 7 reasons why you will want to use the web as a powerful tool to help grow your business and how it’s easier than you though
The 6 key questions to ask when creating a new marketing campaign so you dramatically increase your chances of success
How to build a s successful sales and marketing machine that converts ‘cold leads’ into raving customers
The 5 mistaken beliefs about marketing that cause endless new CTCs to fail but you can avoid
The 4 core activities you must do if you want a successful in business
Step-by-step instructions on how to implement several powerful sales processes for starting up your business including “the one strategy that always works”, “structured selling and strategic marketing” and “endorsed host-beneficary marketing” strategies
The secrets behind how to make more money from each customer
The #1 strategy used by top coaches and consultants to win new business
The most important day 1 and day priorities are for a new start-up business (understanding these will save you huge amounts of time in wasted effort and doing things that aren’t important).
Plus much more
In total there are 39 video tracks in this module alone with detailed assignments, step-by-step sales and marketing processes and example case studies to get your business up and running.
Module 5:
Discover the secrets of hiring and outsourcing so you can stay focused on doing the things that your best at… and your business makes the most money from.
Module 5: Hiring The Right People & Recruiting Key Partners For Your Business
Success in business in the 21st century is a collaborative process. Whether you aspire to be a solo business owner or run large teams of people you’ll need to know how to recruit, hire, work with and joint venture with many different kinds of people.
In this module you’ll learn:
How outsourcing can be used to accelerate rapid growth (and free you to stay focused on serving customers)
The top five major priorities you need to get a handle on if you want to be a successful CEO
Which roles you must always have covered in any business
Where to find and hire great people or teams for a fraction of ‘local’ hiring costs
How to work with outsourced hires (and what pitfalls to avoid)
Discover what can be outsourced and also what should never be outsourced (that many people miss)
Learn the 5 major mindsets that hold people back from outsourcing and how to change it
Learn the right way to write a job specification that attracts top talent
Find out which pricing option to choose when posting a job and how to avoid getting ripped off
What criteria to consider and how to choose who to outsource your ‘busy work’ to
The 8 key practices get the best from your outsourced partners
Learn 4 key insights when building and running a large team
How to identify and recruit suitable strategic partners and joint ventures
Hear sage advice around hiring friends and family.
How to handle mis-hires and work with joint venture partners
What to pay attention to when creating joint venture relationships that can save you a TON of money, energy and time
Discover 11 key components to get right when forming effective strategic partnership agreements that grow your business
Plus more
By the end of this module you’ll have learnt how to leverage the power of outsourcing and recruit strategic partners to grow your business.
Module 6:
Learn how to take your productivity to a whole new level with powerful strategies to ensure focus and action.
Module 6: Narrowing Your Focus & Elevating Your Commitment
Starting up a successful business requires impeccable habits of focus, drive and the willingness to push through challenges. Learn how to develop all 3 in this module.
Here you will learn how to focus so you stay zeroed in on the most important activities of your business and how to create steely determination to get you through tough times (which occur for at some point for everyone).
You’ll learn:
How to find and keep focus on the most important activities
Which 3 patterns set successful entrepreneurs apart vs. those who fail
Six of the most pervasive pitfalls to avoid that trip many CTC’s up
Discover which productivity habits are impacting you and what to change
How to organise your day, week and month for maximum success
How to elevate your commitment when times get tough
Michael’s #1 tip for increasing your productivity so you can transform how effective you are
How to reduce distractions and keep laser focus on your goals
The importance of building strong relationships with friends, family and business partners.
Plus much more
Module 7:
Uncover which roles and actions you must target to ensure your business thrives.
Module 7: Targeting The Right Actions For Starting-Up And Running Your Business
In business there are always potentially hundreds if not thousands of things you could be doing but how do you identify which actions really matter and which don’t?
This module show you how to target the few most important actions that are key for starting up.
In this module you’ll learn:
How to focus on a small few actions that are essential to building a profitable, successful coaching, training or consultancy business
The 5 key roles essential for every start-up
The 7 key activities that build a successful business (do these every day and you can’t help but make traction)
What actions you should do every day to build a long term successful business
Discover a powerful strategy to create clarity so you know with certainty which results you should be working on
The 12 step process to planning like a pro that start-up pros and top flight project managers use
How to shift from big thinking and vision work to defining the key tasks that play a central role in your start-up success
Plus much more
Module 8:
Understand and leverage the power of metrics to start and grow your business.
Discover which numbers are most important for developing a lead flow of clients.
Module 8: Leveraging The Power Of Metrics On Your Business
Most new businesses are flying blind because they don’t measure what is important and don’t know which numbers in business count the most.
In this module you’ll discover:
Discover the core role metrics serve in every successful business
How using metrics to drive decisions can generate much higher profits and return on energy
The critical few numbers you must know and track
The three biggest excuses to eliminate so you roll out metrics quickly
Discover the top five rules to follow to see rapid return on investment for your time and money
Find out the which critical metrics to measure when carrying out rapid MVO tests.
Learn about the five key marketing and lead generation metrics youâ€
ll want to track
Understand how you can generate more sales and earn higher profits when you track four key sales metrics
Hear about which five financial metrics Michael recommends you keep a close eye on as a start-up
Hear Michael share what it takes to write your own ticket to success…
Which processes to use to start tracking your key numbers
Five key practical tips to make the transition to metrics smooth and fast
How knowing the numbers side of a business can generate much higher profit and higher return on effort
See a demonstration of key tools in action and how you can use it to tailor your marketing to convert more customers
And more
By the end of this module you’ll have a firm grip on which numbers matter most to your start up and what to track so quickly identify which areas of your business need more focus and how well your business is really performing.
Module 9:
Discover which things the pros know about starting a successful coaching practice that novices don’t.
Module 9: Business Building Secrets For Building A Successful Coaching Company
Although all businesses share many similarities for success, every industry has key differences. Differences that when you know and use enable you to make progress (and more money) much faster.
Inside module 9 Michael shares key “industry insights” on what it takes to build and run a successful coaching business.
You’ll discover:
Why you must actively seek out people who are better than you (it’s a rule every top flight pro and business owner lives by)
What the top coaches do that make their businesses successful
The critical role of self honesty and reflection if you want to be successful
Hear the most common reason Michael believes most CTCs have so much difficulty launching their business
Discover what will be really expected for you in order to succeed
What the top coaches do that make their business successful
What to consider when “working with friends” in business so your business can excel (so you can avoid the many pitfalls)
The harsh truth about WLB that many new coaching entrepreneurs mistake
Discover what are the minimum prerequisite skills Michael recommends if you want to shift into the executive coaching space
#1 thing you are always selling as a coach that many coaches miss
What you need to focus on as a coach so you can grow quickly
Hear the kind of things Michael wish he knew when he started and what building a successful practice is all about
Module 10:
Find out what it takes to succeed and what pitfalls to overcome when creating a successful training business.
Module 10: Business Building Secrets For Building A Successful Training Company
Starting a professional training business is different from starting a coaching business. In module 10 Michael delves into the training specific insights you need to know about.
In this module you’ll discover:
Learn about common organisational problems that training is mis-sold into to solve (and how you can avoid common mistakes of new trainers seeking to win corporate contracts)
The #1 method to getting through the door that you must get good with
Why you can’t be just a trainer but also a consultant when providing corporate trainings
Discover key questions to ask early on to avoid training “car crashes”
The common pitfalls new trainers make when selling into corporate clients
The most common mistakes around start-up time and costs that most new trainers make
The risks you need to be aware of when you “farm out” training to someone else
What to attend to when considering doing training for other companies
Hear Michael’s take on expanding via “the associate route”
The importance of learning how to co-train with others in live contexts
The need to hire and outsource fast when growing
The role of back of room sales as part of a successful business
A powerful strategy to to introduce an additional revenue stream from corporate clients
The 6 top things Michael recommends to fast track your success as a trainer
CTC
Module 11:
Step behind the curtain of the consultancy business and learn what key factors to keep front of mind and what traps to avoid, should you choose to build a consultancy practice.
Module 11: Business Building Secrets For Building A Successful Consultancy Company
As a consultant you are expected to have the answer. Perhaps even more than a coach or trainer, you need to bring your ‘A Game’ and mastery of several diverse disciplines if you intend to be successful.
In this module you’ll discover:
The secrets to getting “gigs” as a consultant
What the primary role of consultant is vs. a coach and why you want to be clear about which role you are serving
Why as a consultant you don’t want to have clients “pay for your education”
Discover latest trends in the consultancy space
What you need to check first to avoid endless wasted hours trying to identify the real problem so you stand out from the competition
What are some key questions to help you qualify a real prospect
Hear examples of how Michael works as a consultant to create “quick results and wins” from day 1
What kind of information you want to pattern for early on that will help you radically increase your chances of success
Discover the critical importance of matching your prospective client’s preferences in the sales context (this one insight alone can make a dramatic difference to winning more clients)
The 9 key things you need to make sure are present in any good pitch or “beauty pageant”
The counter-intuitive approach Michael uses to get the heart of a clients issue but that more effective and your clients will love you for
Hear critical insights on working in consultancy teams
Discover common “do’s and don’ts” regarding how to manage client relationships
Learn about the critical role of generating “positive experiences” every time when interacting with potential clients
The 4 core roles Michael includes in every consultancy team he creates and you’ll want to too
Your number 1 job that drives success or failure as a consultant
By the end of module’s 9-11 you’ll have learnt dozens of key industry specific insights and invaluable success principles that Michael has leveraged over 3 decades while building successful coaching, training and consultancy companies.
Over 24 Hours of Expert Start-Up Training. 200 Expert Video Lessons. Covering ALL 9 Key Areas Of Starting A Successful Coaching, Training Or Consultancy Business.
Jam Packed With Market Tested Start-Up Strategies, Hundreds Of Pages Of Step-By-Step Assignments. Everything You Need From Coming Up With Your Idea To Testing Your Offering, Generating Sales & Hiring & Joint Venturing With Others.
It’s All Here.
Inside One Life Changing Course.
What’s The Structure & Time Commitment?
Start-Up CTC is delivered entirely online over 16 weeks.
Every two weeks for the first seven modules you will receive a new training module and accompanying action workbooks. The final 4 modules are delivered over a 4 week period.
Each training module workbook is designed to guide you step-by-step through exactly what you need to do next to progress your business to a successful launch.
The good news is whether you’ve got just an hour a week to work on your start-up or already have taken the leap and are working on it full time…
Startup-CTC has a time commitment that will suit you.
Each training module is designed to work around your schedule.
Modular training – focused on key business start-up topic
Short ‘bite sized’ video lessons, each typically 5 minutes in length
Instant download access
Overt and explicit step by step instruction
All ready for you to view online or download and watch on your computer, Ipad, smartphone and tablet.
All 11 of the training modules are available in both VIDEO and MP3 AUDIO for your own convenience.
This way you can watch or listen to the modules while commuting to work or out and about.
So even if you have a very demanding schedules (like many of our other happy clients), you’ll can still make major progress with this program.
By investing a couple of hours a month going through what you’ll learn and then putting these powerful start-up strategies into action you can go from a complete stand still to getting a new business up and running (or grow the one you have).
Your main investment of time will be in putting the strategies into action. Using real world market feedback to then grow your business.
Who Is This Training For?
Start-Up CTC is for anyone who:
Is just starting out and looking to discover how to start and build a successful coaching, training or consultancy business, with veteran CTC business builder Michael Breen as your guide. Michael will show you how to start, where to focus, what to do and what pitfalls to avoid along with how to accelerate the journey to building a successful and profitable CTC business.
Has already started building their coaching, training or consulting business, is in the start-up phase and would like expert step-by-step training on how to rebuild or grow their start-up business from a veteran business building mentor. Basically you’ve started but not yet satisfied that you are getting the results you want.
If either of these describe you then this course is right for you…
With that said, let’s talk about who this program is not for….
People who want success without effort (or looking for get rich scheme or instant ‘magic bullet’). Building a successful business, one that give you the financial, time and personal freedom you desire is not an overnight affair. It’s a transformative process. It takes work and effort. Success comes when you are doing many things right at once.
People who have mature businesses or are beyond the ‘start-up’ phase (typically beyond the £200,000 per year)
If either is true for you please do not apply.
Lastly, Start-Up CTC will teach you the key areas you must get right, however Michael cannot do the work for you. Implementing what you learn will be up to you and will require work on your behalf.
When you use what is taught inside Start-Up CTC you’ll enjoy dramatically increased prospects of creating and launching a successful business, cut potentially years off ‘trial and error’ learning and will discover precisely what to do and stop doing so you can create the lifestyle you desire faster than ever before.
Doing so will make this course easily worth ten times your investment.
How Much Does Start-Up CTC Cost?
Answer: Very little… compared to huge benefits, advantages and increased success you can enjoy when you put these powerful start-up strategies to work as a Start-Up coach, trainer or consultant business owner.
You may be wondering, “how much does “Start-Up CTC ” cost?
I’m pleased to say… very little when you consider all the benefits and advantages you’ll enjoy.
What Michael teaches in this program is the the product of 30 years of building multi-million pounds businesses. Highly successful coaching, training and consultancy companies that dominated their markets.
As a renowned Master Trainer, Celebrity Executive Coach and leading Management Consultant Michael’s used what he knows to build highly successful businesses in the coaching, training and consultancy sectors. In this powerful programme, he lays it out for you in step-by-step easy to follow fashion.
In this course, he takes you behind the curtain – teaching you what it takes and how to build expert time tested business building advice and strategies that are absent from just about every coaching, training or consultancy course in operation today.
As you go through the training and apply what is taught you will:
Know exactly what you need to do to get your business off the ground
If you are currently unsure about where to start of the entire idea of starting a business is a fog of confusion for you, then expect to move from hazy fog to breath-taking clarity. Michael will expose you to all the key moving parts that make a successful coach, training or consultancy business work.
How to discover a niche you can win with and position your offering so prospects come looking for you…
Perhaps 1 in 1,000 start-ups discover a niche they can win in. Leading to unnecessary difficulties, slow start-up traction and often failure.
As a Start-Up CTC graduate you’ll be armed with the insights and strategies to attract a profitable audience that wants to do business with you!
Adopt the mental attitudes central to being successful, whether you are starting a coaching, training or consultancy business
Discover and adopt the chain of beliefs and behaviours that are central to creating a coach, training or consultancy business designed for success
Learn how turn frustrations and obstacles into goals that you overcome with greater ease
Learn how to stay focused, eliminate distractions and ratchet you productivity like never before
Fill in essential gaps in your knowledge, skill set and experience as you learn dozens of skills core to being successful (that the vast majority of CTCs don’t know) including:
How to figure out who your real customer, what they want and how to reach them
How to generate a unique service offering that gets clients
How to price your service and get beyond any issues of getting paid for your work. You’ll also discover how it’s possible to get paid from day 1 (and so avoid getting stuck selling ‘free sessions’ that add nothing to the bottom line).
How to develop a successful business model
How to budget what your year 1 needs so you don’t run short or cash or make the (all to common) mistake of leaving paid employment before you are ready
How to create sales and marketing processes that make you money (even while you sleep!)
How to use the One Strategy That Always Works to build your business. This is one of the least known but most powerful strategies for getting any CTC business off the ground. Best of all, it uses resources you already have, but have overlooked
How to employ one of the fastest methods for attracting a landslide of prospects and customers to your business, using a low cost proven method you can employ right away
How to leverage ‘structured selling and strategic marketing’ expert systems to drive customers to your business over and over again
How to source, recruit and employ virtual teams (the right way). Discover how to hire people from around the globe to work for you – remotely – and benefit from the huge outsourced ecosystem that smart start-up companies are using today, to dominate their markets
How to develop strategic partnerships to rapidly grow the marketing reach of your business and get your offering in front of more potential customers. This is one of the most valuable start-up strategies you can employ, that many new entrepreneurs get wrong (but you wont).
Plus dozens more start-up skills and strategies to make the ‘cash register ring’ and run a successful CTC company (In total you’ll enjoy 200 expert training videos and audio with 24 hours of expect step-by-step business building instruction.)
Have rock solid confidence to mute any inner doubts or naysayers!
Starting a business is challenging and hugely rewarding. Yet every time you pursue some worthwhile endeavour you’re almost certain to hit some form of resistance (inner mind chou or external forces) .
Nothing shuts down the ‘inner doubter’ or outer naysayer like:
TANGIBLE RESULTS.
That’s what Start-Up CTC is focused on producing. Through expert instruction you’ll learn the same tools and frameworks that Michael, his clients and many successful start-ups use to kick butt.
For a fraction of the cost. And without all the ‘trial and error’ learning headaches.
Distinctions and strategies that were central in helping him co-found the world’s most successful NLP training school, launching several multi-million pound enterprises. Becoming a renowned executive coach, a leading management consultant and delivering trainings to tens of thousands of people.
Have started building your business. Begun to achieve tangible results (sales, clients etc.)
The entirety of this program is oriented around taking action. So every week throughout the program you can expect to be make create TANGIBLE RESULTS.
In the early modules we focus on ‘getting your mind’ setup to win. Then we quickly turn to the mechanics and strategy of discovering a niche you can win with, prototyping your offering and figuring out how to sell your service before moving on how to scale your offering.
The rate at which you implement what you learn will effect how quick before your first series of sales occur. Some customers have started running their first workshops, delivering the first paid coaching sessions with 90 days of joining. Participants with existing businesses used the material to help them restructure their offering and increase sales or start entire new companies.
As you implement what is taught in this program – progress gets pulled to you.
No longer having to work for a boss
When you learn how to create value for others and create customers who want what you have to offer, you instantly free yourself from the chains of ’employment’ as your only option for generating income.
When you build a successful business you become the boss.
Avoid countless costly errors, save potentially tens of thousands of dollars
Starting a new business venture without expert advice is a high risk venture. Ask the legions of wannabe coaches, trainers and consultants who tried to start a business and failed.
There is a nine key areas you must get right; which simply most people starting up a new business are oblivious of. It’s not their fault. It’s the nature of being an employee – you tend to only focus on one key area.
Starting a business requires knowledge and skills in multiple areas. That’s where Start-Up CTC comes in.
Start-Up CTC isn’t a guarantee for success. No training course or mentor is. What it is designed to do is to save you countless costly errors that could set your business up to fail, even before you ever try to take it to market.
Huge errors like:
– leaping before you are adequately prepared
– focusing on the product and not the customer
– investing money and time in activities that are not the most important thing during the start-up phase
Errors like these, and numerous others you’ll be taught to avoid can easily save your tens or hundreds of thousands of dollars.
Both real money and in opportunity cost ‘lost earnings’.
Wouldn’t it be nice to avoid the most common errors that most new CTCs make?
Begun to generate the income, freedom and lifestyle you desire faster than previously possible…
Starting a successful business is the path to creating the income, freedom and lifestyle you desire. Let Michael teach you the best strategies and resources that he, his clients and other successful entrepreneurs use to create successful coaching, training and consultancy businesses.
It worked for them, it can work for you.
Arm Yourself With The Very Best In-Depth Start-Up Education For Coaches, Trainers and Consultants Available Today And Enjoy Our Special Promotion Price
Michael Breen has invested well over a USD $170,000 on his own training and more than 50,000 hours of real world business building experience to learn what he teaches in this program.
You’ll benefit from the best of 3 decades of business building experience by an entrepruneur who has dominated the markets he has entered.
Over 1200 MAN hours was was invested in creating this course.
An entire team of behind the scenes resources worked night and day (literally) many times to meet the demands of the pilot version of this course.
Up until now the only way to learn what Michael teaches in this course was to be either
– a high paying private client paying big consultancy fees
– a member of an elite pilot group who paid £2,997.00 circa USD $4,497.00 to learn these strategies.
But I understand that not everyone can afford that kind of investment.
In total we’ve jam packed USD $8,991.00 of value in to this course.
Yet you won’t have to pay anything close to that.
Past customers paid more than USD $4,997.00 to attend the live training of this course.
But for a limited time period while I try a new marketing test out, you can get the entire Home Study Version of this course, all 200 training videos + assignments for a faction of the investment paid by previous customers.
You can join right now for just
…USD $4,997.00
.. USD $2,997.00
… 4 instalments of USD $497
Saving more than USD $3,000.00 from what the orginal participants paid for this course.
And you enjoy a full 14 day 100% ironclad money back guarantee.
Order Today & Secure This Ultra Special Price
Yes Tom! I’m Ready To Have Veteran Business Builder & Executive Coach Michael Breen Teach Me The Secrets For How To Start A Successful Coaching, Training Or Consultancy Business. I understand the material taught in this program is based on his 30 years of experience consulting and building highly successful multi-million pound companies that dominated their markets.
I understand when I enroll in Start-Up CTC today I get..
All 11 training intensive video training modules & action assignment workbooks
Hard Wiring The Entrepreneur’s Attitudes For Success
Discovering A Market Segment You Can Win With
Prototyping A Winning Service Offering
Employing Powerful Sales & Marketing Processes To Make The Cash Register Ring
Hiring The Right People & Recruiting Key Partners For Your Business
Narrowing Your Focus & Elevating Your Commitment
Targeting The Right Actions For Starting-Up And Running Your Business
Leveraging The Power Of Metrics On Your Business
Business Building Secrets For Building A Successful Coaching Company
Business Building Secrets For Building A Successful Training Company
Business Building Secrets For Building A Successful Consultancy Company
which will walk you through each of the core start-up success areas to get right. This includes Michael’s best material and proven start-up strategies for taking your idea and launching it to the marketplace. You’ll discover the same principles and leading edge strategies he and his clients use to build successful coaching, training and consultancy companies.
All 200 expertly produced video training lessons delivered via our secure online training portal and available for download.
You’ll also receive MP3 audio downloads of each video track for easy offline listening.
Plus you’ll also receive 58 training video assignment workbooks in PDF format with step-by-step instructions so you can review and implement ever key insight and strategy shared – VALUE USD $5,000.00
200 expertly produced video training lessons delivered in video and audio format for easy offline watching and listening – VALUE USD $997.00
I understand that I get to try out Start-Up CTC entirely RISK FREE for the next 14 days. If I don’t feel that the training isn’t easily worth several times my investment then I can simply contact Tom before my 14 days are up and get a complete 100% refund.
Total Value: USD $5,997.00
USD $5,997.00
Past Pilot Customers Paid USD $4,497.00
You can enrol today for a just
4 x USD $497
Click on the button below to order.
Check out with Paypal
By Submitting Your Order You’ve Acknowledged and Agreed to the Customer Agreement
Please Note: This is a downloadable program. You will NOT receive a physical package shipped to you in the mail. The entire program will be delivered via secure online digital training portal. By choosing the payment plan option you are acknowledge and agree to pay all four payments in full and on time.
To your success,
Tom
P. S. This course will be teach you the key skills and hard learnt lessons Michael has learnt from 30 years in business, building highly successful training and consultancy companies. Never before has Michael so clearly distilled in one training all the key business building skills you need to start and build a successful coaching, training or consultancy business. Learn from one of the best. Order today.
P.P.S Inside Start-Up CTC you’ll learn the easy process for how to create a business that builds on your strengths, that the marketplace actually wants and how to turn prospects into the customers and customers in to long term clients.
Start-Up CTC shows you how to do this in a straight forward way, where you get to help other people and make a good living while you do it.
If that’s something you’d like to do then… sign up today.
Read What Others Have To Say About Start-Up CTC, Working & Training With Michael:
Michael“There is no doubt that the coaching industry has seen a huge boom and with it a proliferation of Coaching “Guru’s” promising “the world”, so it can be difficult to determine can this person REALLY deliver results?
My answer for Michael is a resounding YES. Michael is someone I count again and again, to deliver world class coaching services and completely dependable business building advice. I trained with him when I first started out and he now even sits on our advisory board. Not only is he an exceptional coach and consultant (amongst other things) he is exceptionally intuitive and is able to deal with almost any issue… versatility is a key and rare word here.
There is NO ONE I could recommend more highly than Michael. He brings an exceptional depth and breadth of coaching, consulting and training experience, at all levels, that make him a trusted expert any successful coach or business owner would want to work with. If you get the chance, my advice is jump at it.”
Elizabeth Hammond, Chairman, TXG Limited
TXG – the leading provider of leadership development and coaching solutions to a global corporate client base, across many industries including investment banking, professional services & consultancies, telecommunications, media, retail and insurance.
“Over the past few years I have participated in several NLP Times coaching and ‘apprentice’ type courses – each time expanding my skill set and enjoying the live contact with Michael. Yet as someone directly involved in business generation, I wasn’t sure at first if Start-Up CTC was for me, as I already had many of the competencies. After speaking with Tom I quickly realized it would be a good opportunity for a systematic review of all that is needed to make a business thrive.
Michael and Tom did an excellent job identifying and teaching the ‘difference that makes the difference’ for each component of a successful start up business. The focus on “rapid prototyping” and recursive innovation to create an offer the marketplace wants was really valuable. I also found the material on coaching sessions, client engagement and contracting really helpful and am now using these skills with clients.
I recommend the course to anybody who is willing to have a reality check on what’s really needed to succeed in the CTC business area nowadays especially if your experience so far has been almost exclusively attending seminars and workshops.
Thank you guys!”
– Adriano De Matteis, Italy
Michael“Michael Breen is an excellent trainer. Myself and Michael collaborated on many projects and we used to train together for years. Michael is one of the nicest people I have ever met. He’s also an extremely skilled trainer, very intelligent and very good humoured. I recommend him very highly.”
– Paul Mckenna, Hypnotist and TV Presenter
“Michael has an ability to put a point across in such a way that it appears to be the most obvious way of thinking and being. His observations of the business world back up everything that he says.”
– Gabrielle Gache, Director – Power of Words
Michael
“Michael Breen’s… training is first class.”
– Richard Bandler, Creator of NLP
“I came into the program with an idea for what I wanted to accomplish, but with no background in marketing, since I’d always worked for a large company in technical development. I’d read books about marketing, but didn’t know where to start or how to pull it all together. I’d attended previous courses with Michael Breen, so when I heard about Start-Up CTC I signed up right away.
My big idea was to run training courses for people who were anxious about giving presentations, showing them what they needed to do to achieve confident delivery. Encouraged by Michael to jump straight in with a ‘Minimum Viable Offering’, I rented a location in central London and put on a 2 hour workshop called ‘Confidence Tricks’. The idea was to try things out as soon as possible, gathering feedback along the way.
Using just one of Michael’s marketing techniques (‘The One Strategy that Always Works’) I targeted potential attendees, and got a 10% conversion rate. The response was great, and I’ve now run the workshop more than a dozen times to paying clients, with many of them expressing an interest in further workshops.
Start-Up CTC has given me the structure to put my ideas into practice, and get the whole thing off the ground.
So thanks for your help, Michael and Tom”
– Richard Stacey, Trainer, UK
“Before I entered Start-Up CTC I had my doubts about finding a service offering that people would buy and wondered about level of market readiness in my area (for what I do) and how long it would take to bring an offering to market.
Having enrolled, I can now say that the value delivered and usefulness of the material taught in Start-Up CTC is exceptional. The quality of the product, depth and breath of topics covered are excellent. The program included so much…
I really liked that it was not ‘framed†as NLP and learned a great deal from the assignments, particularly about service and what it means to serve. I am now much quicker to eliminate people that simply are not the right people to work with and found the importance of offering several different offerings very beneficial. The online training made the program really accessible and the mentoring was excellent.
Start-up CTC represents a minimal cost with great upside potential. I really doubt that there are many training that are close to being as comprehensive and actually Ask for feedback, regularly. It gets my full recommend. Thank you for making it available.
– John Lambert, USA
Success Is Within Your Sights…
Sign up today & learn the secrets to building a successful & profitable coaching, training or consultancy business from a multi-million pound business builder & expert mentor who can help you eliminate confusion, accelerate the path to success & a stream of paying clients faster while saving you thousands of hours on wasted efforts and unprofitable actions that cause most start-ups to fail.
Michael has built not 1 but 3 highly successful companies, trained over 27,000 people in NLP and has consulted and coached hundreds of small and large corporate clients to start and build successful businesses.
If He Can Help Them… He Can Help You.
Try Out Start-UP CTC Today And Enjoy A Whole 14 Days Risk Free.
This program has a 100% 14 day complete money back guarantee & you can cancel at any time.
Click on the button below to order. You will be taken to Paypal to complete your order.
Save more than $3,000 on what pilot participants paid to learn these strategies.
Let Michael show you how to build a profitable, suistainable Coaching, Training or Consultancy business over the next 16 weeks, inside this unique start-up system.
4 x USD $497
1
Check out with Paypal
By Submitting Your Order You’ve Acknowledged and Agreed to the Customer Agreement
Please Note: This is a downloadable program. You will NOT receive a physical package shipped to you in the mail. The entire program will be delivered via secure online digital training portal. By choosing the payment plan option you are acknowledge and agree to pay all four payments in full and on time.
Michael Breen – Start-Up Coaching-Training-Consulting posted first on premiumwarezstore.blogspot.com
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